l e t g o
Identidad corporativa, dirección de arte e ilustración
Art direction & Branding
Our brand is more than our name, app and stylish logo (if you think it looks stylish on a screen you should see it on a hat!).
Our brand is our values, our personality and our reputation. Every time someone interacts with the letgo brand, they should leave with a positive + clear impression of who we are and what we stand for. That's why we're so glad you're reading this. This guide will point out all of the key elements that make up letgo's DNA and how we (i.e. you), as brand stewards, should define + apply them across everything we (i.e. the whole extended letgo family) say to create a more unified and differentiated experience. We want our brands communication to be as clean and clutter-free as our users garages and storage units. Kidding. They don't have storage units.